Understanding the difference
Fiduciary & Brokers Explained.
Imagine this scenario,
You’re sitting in your broker’s office waiting for them to finish a meeting.
The door opens, your broker walks out shaking hands with a very
slickly-dressed person.
You later find out they are a sales representative for a mediocre mutual fund family, who your broker refers to as a “wholesaler.
What you find out much later, the hard way, is that the wholesaler had just informed your broker about an all-expense-paid cruise to Fiji that they will win if they’re the top seller of the wholesaler’s mutual funds over the next two months.
Guess which mutual fund
your broker recommend
you buy that day?
Is it Legal ?
Yes.
Is it Right ?
No.
How can this happen ?
Your broker has no fiduciary responsibility to you.
That means your broker does not have to
put your best interests first.
So why choose us again ?
As a fee-only Registered Investment Advisor (RIA) firm under the NC Investment Advisers Act,
we are held to the fiduciary trust standard, which legally requires us to act in your best interest.
And that's something we are very good at.
